Not Your Daughter’s Jeans

​Founded in 2003, NYDJ (Not Your Daughter's Jeans) introduced a revolutionary jean that was both comfortable and figure-flattering, igniting a cult following among women worldwide.

Every NYDJ style features the brand's exclusive Lift Tuck Technology®, which flattens the stomach, lifts and subtly reshapes your curves so you look and feel a full size smaller.

The brand now offers jeans, skirts, chinos and dress trousers in misses, petite and plus sizes – all with NYDJ's signature fit, comfort and style. NYDJ denim is crafted in the United States with the highest quality standards and attention to detail.