In 1989, BCBG Max Azria was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning good style, good attitude, the company is a true combination of European sophistication and American spirit. 

BCBG Max Azria is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood’s top celebrities, and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Continuously expanding while defining trends, Max Azria has let the industry know that he is indeed building a global empire.